Gwyneth Paltrow’s Goop Releases Its First Vibrator

When you think of Goop, Gwyneth Paltrow’s wellness and lifestyle brand, vagina-related products probably come to mind. Maybe you think of the controversial jade egg or the 24-karat gold sex toy, or perhaps the instantly-viral “This Smells Like My Vagina” candle that sold out within hours. Now, this Valentine’s Day, you can get ready to add another Goop item to your repertoire: the brand’s first-ever vibrator.

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The new $95 Double-Sided Wand Vibrator includes both a ball-shaped wand for rumbly, external vibrations and a slimmer, bendy end for targeted clitoral or internal stimulation. Each side also offers eight pulsating patterns that vary in intensity, adding up to a total of 64 different combos to choose from.

“With all things sex, we always aim to help eliminate shame and encourage exploration,” Thira Burns, MS, Goop’s director of product development, wellness, told ELLE.com. “We start by listening to experts—and in this case, the best experts are women who are in pursuit of pleasure and seeking more. Through dialogue at past In Goop Health wellness summits, focus groups, and the response to our Netflix show, we learned that there was some simple utility missing from some of the most popular devices.”

One of those much-appreciated features is the vibrator’s LED battery life display that allows you to see exactly how much charge you have left—and avoid that awkward moment when your vibrator dies just as things are heating up. The Goop team spent 18 months developing the product and intended to create a toy that could be left on your nightstand as an “objet d’art,” if you so choose.

The vibrator’s LED battery life display.

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Burns said the Goop team also wanted the vibrator to be versatile and useful for anyone, regardless of experience level. “The double-sided wand has enough pulsating patterns and unique sensations to bring pleasure to a seasoned vibrator user, but it’s also approachable enough for a first-timer.”

And though the Valentine’s Day release is a bit on the dot (wink wink), Burns gave a much more democratic answer when I asked why the team decided to release the wand now: “It’s always a good time to help people have more orgasms.” Now that I can vibe with.

The Double-Sided Wand Vibrator is now available exclusively on goop.com and in select Goop stores.

Madison Feller
Madison is a staff writer at ELLE.com, covering news, politics, and culture.

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